Volunteer Champions

Ian Dury

We recently had the pleasure of working with the UK volunteering charity CSV (Community Service Volunteers) on their ‘Volunteer Champions‘, campaign.

Our brief was to work alongside the in-house team to design a feel good social media campaign celebrating 50 years of the charity. Collectively we finally settled on ‘Volunteer Champions’, which would use photos from CSV’s rich past to celebrate their history and link in with the great work they are still doing in communities across the UK.

Our main areas of responsibility in this campaign were:

  • Curating social media content
  • Blogger outreach and engagement
  • Social media management
  • Assisting with campaign design
  • Creating visual assets (logos, info graphics, promo images)

The campaign ran for a total of 6 weeks and our social media and PR efforts meant that that ‘Volunteer Champions’, reached the eyes of over half a million people.

City Can Cycle Info graphic

Throughout the duration of the campaign we heard genuinely heartwarming accounts about how volunteering had positively changed peoples lives.

Here are a couple of our favourite of blogs from the campaign.

Both Damien and Alice who worked on the campaign for Social Chic, spend some of their time volunteering on community projects and thoroughly enjoyed engaging with volunteers reaching out to us about their experiences.

If you haven’t heard of CSV before check them out as they do some fantastic work in our communities throughout the UK.

And finally thanks for everyone who tweeted, blogged and spread the word, you’re all fantastic.


We’re working with Moves app

Screen Shot 2013-03-19 at 11.45.25

We’re excited to be able to tell you about a client we have been working with since the start of February, Moves app.

Moves is an app that originated in beautiful Finland and has been developed by ProtoGeo, whose CEO is Sampo Karjalainen, a start-up entrepreneur with years of experience in digital design and the creation of virtual worlds.

Moves enables people to monitor their daily movements, whether by foot, bike or public transport. Unlike other fitness apps, Moves doesn’t require you to press a button to turn it on, it simply runs in the background and is quietly brilliant.

Moves has been a roaring success so far receiving great write-ups in the tech press and they have already had over 1 million people download the app.

Our work has been focused on working closely with the in-house team to develop a social media identity for Moves. We’re responsible for curating interesting content for Moves users and providing a friendly informative social media voice for Moves users to interact with, whether on fitness issues or app related enquiries.

We love working with these guys partly because it’s a fantastic product but also because they are humble, modest and innovative.

What else is there to say but come and give Moves a try, we’re sure you will love Moves as much as we do- http://www.moves-app.com

Greenfingered kids with the Secret Seed Society

Imagine a world where kids love vegetables…. how healthy and sustainable it would be…meet the Secret Seed Society, our super organic, veg loving studio friends. They are leading the way to make growing and cooking vegetables the coolest past-time for children.

Since 2009, mother and daughter team Amy and Shena have embarked on a mission to inspire young children to discover the magic of growing vegetables. They have used the power of storytelling and beautiful illustrations to engage children in nature.

The storybooks are designed for 3-8 year olds, but we think they’ve got novelty value for older folk. They also have some helpful tools which are carefully sourced from the UK and holland for their environmental qualities.

Get 20% off Secret Seed Society Shop

The traffic light propagator kit is a great way to start your seeds off. Make use of any indoor space, a windowsill or your desk.


The storybooks are beautifully illustrated featuring vegetable characters such as Rio Rocket, Carla Carrot and Rudi Radish and after reading the stories together you and your child plant seeds which grow into the leading vegetable.

We told Secret Seed Society how amazing our readers are and they’ve given us a 20% discount code for their shop : SocialSeeds

Please feel free to share this discount code with friends and happy growing this spring.

Top Writing Tips To Adapt To Twitter Cuts


Yesterday Twitter introduced a small change that will have big implications for community managers across the globe. From now on any tweet sent with a URL will be reduced to 118 characters, or 117 for https links.

We all know that community managers pride themselves on having ace editing skills and rightly so. But we can all occasionally do with help, so we thought we would compile a few editing tips from a selection of our favourite writers.

5 Top Writing Tips:

George Orwell- Never use a long word where a short one will do.

Kurt Vonnegut – Every sentence must do one of two things — reveal character or advance the action.

Edgar Allen Poe- A short story must have a single mood and every sentence must build towards it.

Scott F Fitzgerald-  Cut out all those exclamation marks. An exclamation mark is like laughing at your own joke.

J D Sallinger- I write because I want to, and the way I want to and because I like it.

We hope these tips help your writing and please feel free to share your favourite writing tips with us at @SocialChicUK

Top tips for effective blogger outreach

Despite blogging being one of the oldest forms of social media. Connecting with influential bloggers is still a key element of generating interest in your campaign.

Bloggers tend to be early adopters; they are essentially the cool kids at school and what they like and support other people soon do as well.

So we thought we would share our top tips for engaging bloggers in your campaigns.

1)   Do your research: Bloggers are busy people and don’t appreciate emails about products or campaigns unrelated to their interests. Building a focused list of blogger prospects can be a time consuming process but it is well worth the investment.

2)   Tailor your content: Read their blogs properly, make notes, if possible relate elements of your campaign or product to their personal interests. Sometimes there will be no obvious link to your campaign but if you genuinely think they look like a good match just say so. Bloggers are normal people and appreciate honesty.

3)   Find your superstars: We have some blogging superstars who help us shape our blogger asks and social media tactics. In return they are first to get to know about interesting content and they get to see their ideas implemented in campaigns they care about.

4)   Be part of the community: show your personality, we all like talking to people with interesting things to say in the online space. And bloggers are no different. If you write your own blog, why not share it with other bloggers.

5)   Be interesting: create campaign tactics that encourage bloggers to be creativity and tell their stories. Bloggers like talking about themselves and generally they are a talented bunch capable of creating interesting thought provoking content.

In need of a blogger outreach campaign?

We have built up relationships with a vast network of influential bloggers and conducted blogger research projects for a number of leading charities and brands. If you would like us to help you conduct a blogger outreach campaign, please email us at: socialchicagency@gmail.com


Have a great Christmas. Damien x

Have a great Christmas. Damien x

Merry Christmas everyone, I hope you’re all looking forward to an enjoyable festive period.

I have always found December to be a great time for reflection both personally and professionally. I like to view the impending New Year as a golden opportunity to ensure I spend more of the next year doing the things I love. Whilst it is important to not completely forget our negative experiences, I prefer to focus on the positive experiences from the past year and use them as building blocks to create an exciting future.

This positive building block idea can be a useful exercise to conduct when looking at your communications strategy for the year ahead.  It is well worth doing an audit of all of the previous years, campaigns, press stories, events, product launches and reviewing what worked and what didn’t. (Obviously you don’t have to share this list with your boss).

I would then suggest looking the activities that worked well and thinking what would have made them that little bit better? On reflection these kinds of things jump out at you in a way, which they often fail to when you’re in a midst of launching something. You will often find especially with social media it boils down to  mechanics; like whether the messaging was simple enough or whether you launched it on the right date or spoke to the correct influencers beforehand.

A few months down the line when looked at with the positive mindset of these things were great but how can we make them awesome? Ideas should jump out at you. And for the negative experience in your personal or professional life ask yourself; “Do you really need to still do them?”

If the answer you arrive at is that you’re unsure; the truthful answer is that you probably can consign them to the past and focus on making the things you do well increasingly great and searching for new opportunities to experience.

I will leave you with this powerful video exploring what you would do if money were no object.

Have a great Christmas and thanks for supporting Social Chic in these first 7 months.

Damien x