We recently had the pleasure of working with the UK volunteering charity CSV (Community Service Volunteers) on their ‘Volunteer Champions‘, campaign.
Our brief was to work alongside the in-house team to design a feel good social media campaign celebrating 50 years of the charity. Collectively we finally settled on ‘Volunteer Champions’, which would use photos from CSV’s rich past to celebrate their history and link in with the great work they are still doing in communities across the UK.
Our main areas of responsibility in this campaign were:
- Curating social media content
- Blogger outreach and engagement
- Social media management
- Assisting with campaign design
- Creating visual assets (logos, info graphics, promo images)
The campaign ran for a total of 6 weeks and our social media and PR efforts meant that that ‘Volunteer Champions’, reached the eyes of over half a million people.
Throughout the duration of the campaign we heard genuinely heartwarming accounts about how volunteering had positively changed peoples lives.
Here are a couple of our favourite of blogs from the campaign.
Both Damien and Alice who worked on the campaign for Social Chic, spend some of their time volunteering on community projects and thoroughly enjoyed engaging with volunteers reaching out to us about their experiences.
If you haven’t heard of CSV before check them out as they do some fantastic work in our communities throughout the UK.
And finally thanks for everyone who tweeted, blogged and spread the word, you’re all fantastic.