A vegan diet is critical for our future prosperity

Recently we started working on ‘Veganuary‘, a non-profit campaign encouraging people to adopt a vegan diet for the month of January. The campaign offers a wide variety of recipes and great resources to guide people through a month of veganism.

As part of our work over the course of the next couple of months we will be running lots of exciting competitions and outreaching to influencer communities. SO If you want to be involved drop us a tweet or leave a comment in this blog.

As a vegan led organisation we believe veganism is vitally important for building a pleasant for future generations. The latest IPCC report highlights the scale of the environmental crisis we face. The predicted 4 degrees temperature increase by the end of the century equals millions of climate refugees and widespread famines as the cost of everything on our plate soars.

Sadly we are set to see people starving on a scale the world has yet to witness. At the same time the world faces the challenge of feeding an extra 3 billion people by 2050. So how are we going to do this? We don’t have the right in the West to sit here and say people in the global south must eat a different diet to ours, because well we got rich first and screwed up the planet badly. We need to find a smarter way of eating which enables us to thrive in harmony with the planet without degrading our environment.

Although figures differ; the meat industry is responsible for between 10-25% of yearly global greenhouse emissions. The rearing of livestock plays a key role in deforestation, decertification, whilst also using up water and soya to grow the animals which could be used to feed people. This interesting Friends of The Earth report puts the combined, nitrous oxide, methane and carbon dioxide levels from livestock rearing at around 18% of greenhouse emissions. (Page 15/16)

One of the ways we can seriously combat climate change and global world hunger is through veganism. A vegan diet is starting to be seen as achievable and desirable to follow as a way not only to save the lives of animals but to lower your carbon footprint and reduce your risk of heart disease and diabetes. Forbes recently described vegan food as a mega trend of 2014 and the first vegan supermarket is due to open in London in 2014 and Jay-Z and Beyonce have just embarked on a 22 day vegan challenge. Elite vegan athletes are becoming more commonplace and they are not just taking part they are winning major sporting events. It is no surprise that Al Gore and Bill Clinton, the former President and VP of America have gone vegan. They know the figures for the health and the planet; they know it makes humanitarian sense.

The bullet points below take you to fact filled information from the Veganuary outlining how by trying a vegan diet you could be helping the planet become a better place.

We all have to make our own decisions in life about what we do and how we eat. I can just say from my own experience a vegan lifestyle is great if you want to feel healthy and live an environmentally friendly life.


Break the Bag Habit

Overjoyed is probably the best way to describe how we felt when we were recently asked to create the Lush Campaigns, social media activity for the ‘Break the Bag Habit‘ campaign.  The campaign for those of you who haven’t heard of it, is calling for a 5p bag charge to be made compulsory for retailers. This is following in the footsteps of Wales and Ireland where a bag charge is already in place and has seen reduced usage of single use bags and seen the proceeds from the bag charges donated to charities.

Our brief was to engage influential bloggers in the campaign and create engaging social media activity. The main tactic we used to do this were competitions, designed to capture the imagination and encourage the creation of user generated content. Throughout the campaign we were lucky to have the support of wonderful bloggers especially @DorkyMum, who showed a real enthusiasm for the campaign from the offset. She writes a fantastic blog on politics, parenting, generally being green and takes amazing photos, so please go and say hi to her.

Along with numerous blogs about the campaign, we saw lots of people take part in our #burythebagmonster competition. Which generated lots of crafting and drawing of gruesome bag monsters.

And our #bagadventures competition saw children under 11 create videos telling us where they think plastic bags go when they are thrown away. It was very cute but still carried an important message that bags last for thousands of years.

To wrap up the short campaign in the build up to the Conservative Party conference, we co-ordinated a social media action targeting the HM Treasury; which saw hundreds of people tweet the Treasury demanding they introduce the bag charge. Check out this Storify with some of our favourite moments including, competition entries and blog posts and Zac Goldsmith, MP, meeting the Gruesome Lush bag monsters and backing the campaign.

Without blowing our own trumpet too much in a limited timescale we created a campaign Social Media Influence described as: ‘Such a Winner‘ and @GreenpeaceUK tweeted stating it was ‘a great campaign’.

If you would like us to run a similar campaign for your organisation please get in touch. Honestly we cost a fraction of what other digital agencies are charging and still deliver superb results. Email us at: socialchicagency@gmail.com