Summer update

We hope you have been enjoying this glorious English summer, never has our countryside looked so beautiful and we hope you have all had the opportunity to get outside and enjoy it.

Social Chic, Director, Damien In the Kent countryside

However work wise many of us will now be starting to turn our attention to towards planning our winter campaigns in the run in to Christmas.

SO we thought this would be an apt time to remind you that during the past 12 months we have been helping a mix of charities, multinational brands and tech start-ups deliver high quality social media and broader digital campaigns.

Below are some of our favourite projects we have worked on in the past year. 

Fighting Animal Testing

Over the past year we have helped Lush Cosmetics, deliver social media activities and blogger PR for a number of campaigns including ‘Break The Bag Habit’ and ‘No Cop Out on Wildlife Crime.

We’re also very proud to have provided social media and blogger support for Lush throughout their Fighting Animal Testing Campaign.  The campaign played a vital role in highlighting the plight of animals tested on for cosmetics as hundreds of thousands of people around Europe called for an end to animal testing in Europe. Finally on the 11th March 2013, after 10 years of delays the EU passed the European Cosmetics Directive, which finally banned the sale of animal tested products in Europe. 

Moves app

Since January, we have been providing social media services for one of the leading activity tracker apps ‘Moves’. The app is simply beautiful and enables you to track steps walked, distanced cycled and calories. And best of all it is free to download. Currently it is only available on Iphone but you can sign up for the android release due to be released soon.

Follow this exciting client @Movesapp or www.facebook.com/movesapp 

Volunteer Champions Campaign

Recently we worked with the charity CSV to create their campaign ‘Volunteer Champions’, which celebrated their 50th anniversary and the great work volunteers do throughout our communities every day. Combining images from the past with heartwarming current day stories the campaign reached in excess of half a million people.

Recent Media

Damien recently featured over on Ben Matthews blog offering tips for anyone thinking of going freelance.

Need help with your digital?

If so get in touch, we would love to help with your social media and wider digital needs.  We have vast digital experience and always enjoy working with good people, especially from charities, tech start-ups and environmental groups.

For a friendly chat about how we can help you contact us at: damien@socialchicagency.com

 

 

Foxy Force

Over the past couple of months we have been working on various campaigns with our friends at Lush including their recent ‘No Cop Out For Wildlife’ campaign. Which focused on encouraging the general public to vote for the most wildlife friendly police commissioner in the recent elections.

The Police Commissioner Elections which took place on the 15th November have been widely criticised in the media for being poorly publicised and receiving a record low turnout of voters. Therefore this campaign posed us several challenges, as the awareness of the elections with the general public outside political obsessives was pretty much zero.

Sadly wildlife crime in the UK often goes unpunished including fox hunting, so we decided to turn the tables a bit by using the power of social media and hunt down the views of the Police Commissioner candidates regarding the enforcement of wildlife crime laws.

We set about doing this by creating a Foxy Force of bloggers and supporters to email their local candidates and spread the word about the campaign. Initially we started raising awareness through an online PR campaign. This was wonderfully supported so many bloggers including @mammasaurusblog@melaniehoughton @incrediblybusymum and whose enthusiasm for the campaign definitely inspired other bloggers and us throughout.

We then launched our #FoxyForce competition encouraging people to create a police force serious about enforcing wildlife crime. This saw some wonderful foxy police officers created ready to enforce wildlife crime.

In total we received 12 unique blogs discussing the campaign and we had reports from PCC candidates that they were inundated with emails requesting they prioritise wildlife crime.

As part of our Foxy Force social media team initiative we asked a number of supporters to change their Twitter Avatar to our campaign fox picture and a number of enthusiastic supporters took part in this. And Aly @plus2point4 created a Twitter list of people changing their profile pictures.

This was a relatively small campaign but through our efforts we certainly made sure every Police Commissioner candidate knew that protecting British Wildlife is something the British general public care about.

Need to run a successful social media campaign?

On a tight budget but need to design and run a social media campaign to inspire support for your cause? If so, please get in touch with us, we would love to work out how we can help you deliver a great campaign for a fraction of the price other similar agencies charge. Email us at: socialchicagency@gmail.com

Are you an #ANIMALPERSON?

This week to mark the inaugural Lush Prize, we have been helping out on a social media campaign asking people stand up against animal testing by uploading pictures to Twitter or Instagram illustrating they are an #ANIMALPERSON. The initiative has received a fantastic response with influencers from the worlds of art, fashion, lifestyle and science, rallying behind the campaign; including the likes of artist, Margot Bowman, charities Blue Cross and The Dogs Trust and the model, Daisy Lowe.

To celebrate #ANIMALPERSON campaign everyday until the end of this week (16th November) @fightanimaltest will select their favourite #AnimalPerson image and giveaway a £100 Lush Cosmetics voucher to one lucky winner.

With days still remaining for people to declare they are an #ANIMALPERSON the campaign has already received over 400 pictures uploaded to Instagram, 2,000 ‘Likes’ on Facebook and in excess of 100 images tweeted using the hashtag #ANIMALPERSON

There is still time to get involved, tweet @fightanimaltest your pictures and show how you’re an #ANIMALPERSON

For a bit of inspiration watch this cute video and share with your friends:

Need to run a successful social media campaign?

On a tight budget but need to design and run a social media campaign to inspire support for your cause? If so, please get in touch with us, we would love to work out how we can help you deliver a great campaign for a fraction of the price other similar agencies charge. Email us at: socialchicagency@gmail.com